Justine Liddle

Justine Liddle is the Account Team Lead and Senior Account Strategist at Furiosity Marketing, where her passion for building strong client relationships drives the marketing strategy behind her clients’ success. As an experienced client manager and marketer, she owns the strategy for key client accounts and helps guide the Account Team in doing the same.

Justine brings a strong foundation in client relationship management built over her career, along with an MBA in Business Administration from Heidelberg University, which strengthens her strategic, big-picture approach to marketing. She believes the best strategies start with genuinely getting to know the people and the businesses behind them.

Since joining Furiosity in 2022, Justine has led strategy for her clients as their main point of contact, setting direction, coordinating the teams that carry out the work, and reporting on outcomes. She and her team regularly review results with clients, using what the data shows to adjust the plan so the work stays relevant and effective.

Because she treats every client relationship as a true partnership, Justine builds trust that goes beyond the professional, which gives her the standing to make confident recommendations. She holds her team accountable to deliver great work for every client.

What goes into maintaining client relationships?

You have to know the people behind the company, not just the company itself. I want to be the best partner I can be for our clients, so I get personally invested in their success. Then I get to really see the difference my work is making, which is really awesome.

Do you have a favorite type of project?

I really like websites and landing pages. Every team gets to be involved in the creation process, and the end result is exciting to show off to a client!

What’s your spirit core value?

Clear Communication. It’s such an important part of our job to communicate our clients’ goals to our internal team, and to communicate the value and impact of our work back to clients.