Partnering with
Everhard Products, Inc.
QuickStorm™ / Website Development / Paid Advertising / SEO / Brand Identity
Since partnering with Furiosity, Everhard Products, Inc. has strengthened its digital presence, improved user experience, and generated consistent qualified leads across multiple product lines. The partnership began with a QuickStorm™ workshop, which provided the insights needed to guide a new website, SEO strategy, and targeted ad campaigns – modernizing Everhard’s marketing efforts and driving measurable growth.
Transitioning from Traditional Marketing to Digital Growth
Everhard’s internal marketing team managed a wide range of responsibilities – from trade shows and product catalogs to email outreach – but had limited time to focus on digital growth. With multiple websites making updates and reporting more complex, the company saw an opportunity to modernize its approach through a digital strategy that could better reach customers and drive continued growth.
Turning Insights into Action
Furiosity began the partnership with a full-day QuickStorm™ workshop to uncover Everhard’s priorities, customer journeys, and digital opportunities. The insights informed a cohesive marketing roadmap aligning brand, content, and digital strategy. Furiosity then launched a new website, ongoing SEO efforts, and paid campaigns to boost visibility, enhance user experience, and deliver measurable results.
Website Design & Development
Furiosity designed and launched a new everhard.com, unifying several industry-focused sites into one streamlined, user-friendly experience. The new site highlights Everhard’s 100+ years of American craftsmanship and engineering excellence, improving usability for customers and simplifying management. Enhanced navigation, product filtering, refined design, and keyword-optimized content have driven higher traffic, engagement, and SEO performance.
Paid Advertising & PPC
Furiosity launched and manages Google and LinkedIn advertising campaigns promoting Everhard’s roofing, tire & rubber, and Klenk product lines. These campaigns introduced digital lead generation for the first time, delivering consistent monthly inquiries and measurable ROI. Ongoing optimizations to targeting, creative, and keyword strategy continue to improve lead quality, increase qualified traffic, and strengthen overall conversion performance.
Content SEO
Furiosity implemented an ongoing content SEO strategy to increase organic visibility and search rankings. Optimized product pages and strategic keyword usage have driven steady growth in organic traffic, improving Everhard’s discoverability across its target industries and reinforcing its reputation for precision and reliability.
Measurable Growth Through Strategic Alignment
Since launching the new website and digital campaigns, Furiosity has helped Everhard Products achieve measurable improvements in visibility, efficiency, and lead generation. Key outcomes include:
Consistent Monthly Leads
Generated through ongoing digital marketing efforts.
Increased Keyword Rankings
Driving stronger organic search traffic and visibility.
Improved User Experience
Paired with streamlined site management efficiency.
Data-Driven Decisions
Guided by QuickStorm™ customer journey mapping.
Building a Stronger Digital Foundation Together
What began as a single-day strategy session became a marketing partnership built on collaboration, efficiency, and measurable performance. Furiosity helped Everhard modernize its marketing infrastructure and strengthen its digital foundation – empowering the company to extend its century-long legacy of American-made craftsmanship into the digital era.
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Branding & Creative
As part of the redesign, Furiosity developed a custom icon system modeled after Everhard’s tools – reinforcing the brand’s heritage of craftsmanship and attention to detail. Visual consistency across the site, combined with insights from QuickStorm™ journey mapping, elevated the brand experience for both customers and distributors.