Partnering with
Barberton City School District
Executive Strategy / Blogging / Brand Identity
Since 2015, Barberton City School District has partnered with Furiosity to strengthen community pride and connection. From annual school calendars to campaigns like I Am Barberton and crisis communications support, Furiosity has helped the district inform, engage, and unite students, families, alumni, and local residents.
Building Strategy and Community Pride
Barberton City School District (BCSD) needed consistent, high-quality communications that could reach and resonate with a wide audience – from students and families to alumni and community leaders. As the needs of the district continued to grow and evolve, they required a strategic partner to support ongoing initiatives, maintain community pride, and ensure key information was delivered clearly and reliably across multiple channels.
Furiosity as a Strategic Communications Partner
Furiosity became an extension of the district’s communications team – providing strategy, creative development, and consistent execution across key initiatives. From annual print materials and district-wide campaigns to crisis communications and community engagement assets, Furiosity helps BCSD strengthen their message, reinforce local pride, and build lasting trust.
Campaign Strategy & Management
Furiosity supports key district initiatives through integrated campaigns such as I Am Barberton and Every Magic Counts, reinforcing school spirit and community pride. We also guide crisis communication efforts, ensuring timely and transparent updates for families and stakeholders..
Content Strategy & Copywriting
From Quality Profile reports and the Business Advisory Council (BAC) Booklet & Award Addendum, to The Magic Path graduation pathway booklets that guide Barberton High School toward a successful journey through school and beyond, Furiosity delivers clear, mission-focused content that informs the community and highlights district achievements.
Branding & Creative
We produce annual school calendars that keep the community informed of important events and highlights, alumni-focused materials, and district publications that capture the spirit of Barberton, celebrating students, honoring staff and community partners, and engaging alumni.
Sustained Impact and Engagement
Over the past decade, Furiosity’s partnership with Barberton City School District has delivered measurable results, strengthening community connections and enhancing communication across all audiences. Key outcomes include:
10+ yrsSustained Community Reach
With Furiosity as their trusted communications partner.
Multi-Channel Storytelling
Celebrating district pride and showcasing student achievements.
Agile Communications Support
From rapid updates to district-wide strategic initiatives.
Improved Clarity & Engagement
With materials that guide students, families, and stakeholders.
Over a Decade of Strategic Partnership
What began as one-off projects has grown into a 10-year strategic partnership rooted in purpose, pride, and community. Together, Furiosity and BCSD continue to build trust, strengthen identity, and keep every Magic connected.
Bring Us the Challenge
Let's Find the Better Path Forward
Tell us what isn't working, what needs to change, or what your team has not had the capacity to pursue. We'll bring the questions – and the people who can turn the answers into action.
Stay in the glow.
One email a month with the marketing thinking that's actually moving the needle for organizations like yours.
Community Communications
From everyday communications support to stories about Barberton families with generations of alumni, Furiosity has helped Barberton schools maintain a strong, consistent voice, evolving into a long-term communications partnership built on trust, responsiveness, and shared goals.