by Kristie McLeod | Oct 6, 2026 | Copywriting
What is writing, anyway? Just putting words on paper (or screens), right? Absolutely. But if you’re aiming to create something more meaningful than your grocery list, it goes a bit deeper. Some see it as communication. Others view it as a fundamental skill. For...
by Kristie McLeod | Sep 22, 2026 | Copywriting, Services
I’ve always had a habit of pointing out typos. In middle school, I corrected the spelling of “constitution” on the chalkboard. My teacher wasn’t thrilled. He wanted me focused on the history lesson, not his spelling. But he taught me something anyway: when...
by Kristie McLeod | Jul 16, 2026 | Copywriting
Smart companies don’t confuse customers because they’re trying to sound impressive. They confuse them because they forget what it feels like not to know. When you’ve been inside your industry for years, your brain builds shortcuts. You see the...
by Kristie McLeod | Feb 16, 2026 | Copywriting
Not long ago, writing marketing content followed a familiar rhythm. You researched keywords. You shaped a clear message. You optimized for search. You published and waited for results. Like rewatching The Office for the tenth time, it was predictable. Almost...
by Kristie McLeod | Aug 14, 2025 | Copywriting, Design
by Kristie McLeod | Jan 10, 2025 | Copywriting, Services
According to most estimates, the majority of us see between four and ten thousand messages every day between television, online, social media, billboards, and other media. We don’t always notice or process them – but they are there, distracting us. The takeaway? There...
by Furiosity Marketing | Dec 20, 2024 | Copywriting
How to Write Copy That Converts What Is — and Isn’t — Conversion Copywriting? Simply put, conversion copywriting is persuasive writing. It’s all about creating copy that compels a reader to take a specific action. What it’s not is trickery, obfuscation or being...
