When a Lot Is Riding on the Outcome, Put More Experience on the Account
Furiosity Marketing’s Executive Strategy service adds dedicated executive-level marketing oversight to high-stakes engagements where the work is expected to drive significant business growth.
In addition to your account strategist and project manager, one or more members of Furiosity’s executive leadership team stay actively involved in the strategy, performance, decisions, and direction of the account.
Point of View
Some Marketing Challenges Deserve More Than Day-to-Day Management
This service is designed for moments when marketing is expected to do something significant.
Launch a new revenue engine. Enter a new market. Scale the business. Reposition the company. Build a growth strategy with meaningful financial expectations attached to it.
When the stakes are that high, senior marketing thinking shouldn’t disappear after the kickoff meeting. It should stay involved.
What We Do
What Executive Strategy Adds
How Executive Strategy Works
Define the Business Outcome
We start by getting clear about what success actually means.
Not impressions. Not activity. Not even necessarily leads.
What does the business need marketing to accomplish?
Build the Strategy Around It
Furiosity develops the marketing approach around that outcome, identifying the audiences, channels, messaging, investments, and supporting work most likely to move the business forward.
Keep Executive Leadership Involved
A member of Furiosity’s executive team remains active throughout the engagement through internal strategy sessions, performance reviews, and client meetings that may happen monthly, biweekly, or even weekly depending on the need.
Push Until It Produces
We review results, challenge assumptions, make adjustments, and keep pressing on the strategy until we understand what is working, what isn’t, and what has to happen next.
More Than an Executive Sponsor
A lot of agencies introduce senior leadership during the sales process and then hand the account off.
Executive Strategy is different by design. The executive involvement is part of the service.
Our leadership team participates in the work, reviews the results, joins important meetings, contributes ideas, and stays close enough to the account to help influence what happens next.
You’re not hoping senior people are paying attention. They are.
Andrew Husted
President & CEO
Amy Husted
Vice President & COO
Megan Dalrymple
Director of Partnership
Julie Breidenbach
Director of Marketing
Bring Us the Challenge
Put More Experience Behind the Outcome
When marketing has a major job to do, you shouldn’t have to hope the right people are paying attention.
Executive Strategy puts Furiosity’s senior leadership directly into the work, helping shape the strategy, challenge the thinking, interpret the results, and push toward the business outcome that matters.
Good Questions Deserve Good Answers.
Does Executive Strategy replace my account strategist?
No. Your normal account team remains in place. Executive Strategy adds senior leadership on top of that structure, giving the account another layer of strategic oversight and involvement.
How involved is the executive team?
That depends on the engagement. Executive leaders may participate in internal brainstorming, review performance, attend client meetings, recommend pivots, and stay actively involved in strategic decisions throughout the relationship.
How often do executive strategy meetings happen?
Meeting cadence depends on the pace and importance of the work. Executive involvement may happen monthly, biweekly, or weekly when the situation calls for it.
Is this the same as fractional CMO services?
There can be overlap, but Executive Strategy is integrated into Furiosity's broader agency relationship. Rather than advising from outside the work, our executive team is directly connected to the strategists, project managers, specialists, and execution happening across the account.
When should we consider adding Executive Strategy?
If the outcome is important enough that senior leadership on your side is watching it closely, it may deserve senior leadership on ours too.
What is Executive Strategy?
Executive Strategy is an ongoing Furiosity service that adds active involvement from one or more members of our executive leadership team to a high-stakes marketing engagement.
Who is Executive Strategy for?
It is designed for organizations where marketing is expected to drive a significant business outcome, such as major revenue growth, expansion, a new revenue stream, a market launch, or another strategically important initiative.
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