Partnering with
TCP Lighting
Website Development / Paid Advertising / SEO / Thought Leadership
TCP Lighting is a vertically integrated commercial lighting manufacturer based in Aurora, Ohio, serving large-scale commercial, institutional, and industrial projects nationwide. As a company operating in the hundreds of millions in revenue, TCP requires marketing systems capable of supporting high-value, long-cycle projects. Furiosity has partnered with TCP Lighting for 8+ years and counting, evolving the brand’s digital presence and advertising strategy to support sustained growth across changing markets, technologies, and customer needs.
Supporting Complex, High-Value Commercial Projects at Scale
As lighting technology advanced and TCP’s role expanded beyond manufacturing into consultation and project support, the company needed a digital ecosystem that could educate technical buyers, reinforce trust, and convert enterprise-level opportunities. TCP also required tighter control and visibility across paid media efforts to ensure marketing investment aligned with business outcomes.
A Long-Term Digital Strategy Built for Enterprise Growth
Furiosity approached TCP’s marketing as an evolving partnership, focusing on continuous website improvement, strategic paid media management, and content that translates lighting expertise into measurable business results.
Website Design & Development
Furiosity has designed and built multiple generations of the TCP website, ensuring it evolves alongside TCP’s products, services, and market leadership. The site serves as both an educational resource and a conversion tool – helping audiences understand lighting performance, compliance, and application across industries.
From high-CRI retail environments to education and workplace lighting, TCP’s website positions the brand as both a manufacturer and trusted lighting consultant.
Paid Advertising & PPC
TCP entrusted us to manage their entire $220k/mo. digital advertising budget, in addition to their multi-million dollar annual publication advertisement budget. When TCP engaged Furiosity, paid search efforts were fragmented across multiple ad accounts with an average cost per lead exceeding $1,100. Furiosity restructured account architecture, refined targeting, and optimized conversion paths – reducing cost per lead to $91 while maintaining lead quality. These campaigns have generated hundreds of multi-million-dollar project leads, including national hotel chains like Hilton, major airport retrofit programs, and large-scale commercial developments.
Keyword SEO & Thought Leadership
Furiosity develops SEO-driven articles and educational resources that reinforce TCP’s authority in the lighting industry. Topics such as OSHA workplace lighting standards, regulatory changes, and emerging technologies help TCP remain a trusted resource throughout the buyer journey.
OSHA Lighting Standards for Workplace Safety
TCP continues to be a resource for commercial lighting designers to ensure their lighting layouts meet compliance standards in the workplace.
Incandescent Light Bulb Ban: Understanding Your Lighting Options
As the world advances toward sustainability, TCP takes the lead in educating its audience on how to adapt and thrive in this evolving landscape.
Product Launches & Creative Campaigns
Furiosity supports TCP’s product innovation through integrated creative campaigns, including new product launches and performance-driven ad creative. Campaigns like Solistic lighting highlight TCP’s focus on wellness, performance, and occupant comfort while driving awareness and engagement.
Measurable Performance Across a Growing Investment
Through continuous optimization and collaboration, Furiosity has helped TCP achieve:
$91Cost Per Lead
Reduced from $1,100+ through campaign restructure and optimization.
$220K/moPaid Media Investment
Managed with sustained performance across search and display.
100sMulti-Million-Dollar Leads
Generated across hospitality, transportation, and commercial sectors.
Long-Term Digital Growth
Aligned with TCP’s enterprise-scale manufacturing operations.
Built on Partnership, Designed to Scale
For more than eight years, Furiosity has partnered with TCP to support growth through changing technologies, market conditions, and business priorities. The relationship reflects a shared commitment to adaptability, performance, and long-term success.
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