How Furiosity Drives Measurable Results Through AI SEO Strategy

How people search for information has fundamentally changed. Instead of scrolling through pages of search engine results, users are increasingly turning to AI tools like ChatGPT, Gemini, and Microsoft Copilot for direct answers and recommendations. To stay visible, brands must optimize for large language models—not just traditional algorithms. Furiosity Marketing works alongside clients across a variety of industries to build effective AI SEO strategies that capture this new wave of high-intent traffic. Read on to explore the critical differences between traditional and AI SEO, and discover the real, measurable results we’ve achieved for our partners.

The Difference Between Traditional SEO and AI SEO

While the goal of traditional SEO is to gain organic clicks to a website through search engine results pages, the goal for AI SEO is to gain citations and visibility through large language models (LLMs). Explore the difference between traditional SEO strategies and AI SEO strategies below.

Traditional SEO

To achieve the goal of gaining organic clicks to a website, traditional SEO targets short- and long-tailed keywords to improve rankings in search engines. Traditional search engines, like Google, are mainly influenced by on-page SEO efforts. They look for the explicit use of target keywords or phrases, overall coverage on a topic, and internal linking strategies. Search engines also monitor the number and quality of backlinks to your website, which are links from other websites to your own.

AI SEO

Building an effective AI SEO strategy involves monitoring conversational questions, topics, and targeting context and search intent. LLMs are largely influenced by both on-page SEO efforts (optimizing content and structure directly on your website) and off-page SEO efforts (building external authority through backlinks and brand mentions). This includes all of the efforts listed in the traditional SEO section, direct answer formats, structured data (JSON-LD and schema), conversational FAQs, and more. LLMs have a much larger capacity than search engines to surf the entire web for more information on a brand, which is why off-page SEO efforts are also important. LLMs consider reviews and testimonials on third party sites, industry reports, and even brand mentions on blogs and forums like Reddit and Quora.

Connecting Traditional SEO to AI SEO Strategy

As you have read above, there is some overlap between traditional SEO and AI SEO strategies. Both strategies rely on technical crawlability and indexability of a site. This means that your website needs to be available to crawlers and be in good health to perform in either search engines or LLMs. Furiosity regularly performs technical SEO audits on our clients’ websites so we can monitor the technical structure, load times, and proper indexation settings. Another thing traditional SEO and AI SEO have in common is that both crawlers evaluate E-E-A-T and brand authority signals. Businesses that demonstrate a strong authority and real-world expertise in their industries will typically see higher citations and rankings (in both search engines and LLMs).

Key Insights from Our Portfolio

Furiosity manages AI SEO services for over 20 businesses and franchise locations across the United States. Explore our breakdown of our top AI SEO projects!

Brothers Grimm Landscaping & Design

We built Brothers Grimm Landscape & Design Co a new AI-driven website to maintain momentum for their custom pool services while driving demand for luxury landscape architecture and outdoor living projects. We built them a strategic AI SEO marketing strategy along with brand development copy to increase their visibility, user experience and conversions in a highly competitive market—increasing their AI visibility from 0% to 35% within three months. By tailoring the copy on their website around key entities such as custom luxury pools, hardscaping, and full scale outdoor living spaces, we trained LLMs to understand and recommend their services to highly targeted questions.

National Aerospace Processing

Combining traditional and AI-optimized SEO strategies, we help position National Aerospace Processing (NAP) achieve their goals across both search experiences. Furiosity improved the way AI platforms and traditional search engines understand NAP’s expertise and services. Contributions to the website we built previously include dedicated service pages, fully built out JSON-LD schema, and FAQs to strengthen their AI visibility and organic performance. So far, NAP has seen 91 more sessions on their site—more than a 500% increase—through AI engines like Gemini, ChatGPT, Copilot and more!

Summit IT Solutions

As business owners use AI tools for B2B IT vendor recommendations, Summit IT Solutions needed to establish authority within their service area. We helped them reach their target audience by building content on their website focused on key entities in their market including managed IT, cybersecurity, cloud hosting, custom software development and disaster recovery. By implementing schema markup, conversational FAQs and addressing specific IT challenges, we improved Summit IT Solutions’ E-E-A-T signals on their website. This teaches AI how to accurately cite Summit IT Solutions as a top managed IT service provider in Northeast Ohio, resulting in more than a 750% increase in pageviews this year!

Reporting on our Expert AI Strategies

We don’t just specialize in driving performance for AI SEO strategies. What sets us apart is our ability to report on real business impact. What matters most in reporting is showing the right metrics and telling the right story. For AI SEO, important KPIs to monitor are visibility and citation scores, average rank, as well as website traffic like sessions, pageviews and conversions. You want to specifically look at traffic that comes directly from AI engines, but overall website traffic can also grow due to an increase in awareness. When you partner with Furiosity, you’ll receive all of these data points in clear executive reports and value summaries, allowing you to easily track the exact ROI of your AI SEO strategy.

Increase Your Audience with a Furiosity AI Strategy

As search engines and AI tools continue to evolve, staying ahead requires a flexible and expertly-crafted approach. Streamline your marketing efforts with complete digital marketing strategies including traditional SEO, AI SEO, and brand development. Contact us to start the conversation today!

Erica Sams Digital Marketing Strategist

Erica Sams is a Digital Marketing Strategist at Furiosity Marketing, where her curiosity and love of problem-solving drive her to dig deep into the technical side of how websites perform.

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